Discover the TikTok beauty gems that are transforming makeup routines and earning a permanent place in your bag.
Whether you’re a dance enthusiast or not, TikTok has become an essential platform for spotting the latest trends. While the app is widely recognized for its dance challenges and comedic skits, there’s also a vibrant community of beauty aficionados who are constantly sharing their favorite products. We've spent countless hours scrolling through my For You Page and discovered that many viral TikTok beauty products truly live up to the buzz and are worth adding to your shopping list.
I’m not alone in my TikTok obsession. With over 1 billion active users worldwide, the app is undeniably a major player in trendsetting. According to TikTok’s recent data, the MAC STACK Mascara and Glossier You Perfume were among the top viral products of 2022. (For those curious, the top five also included a food chopper, L.L.Bean’s Boat & Tote, and Birkenstock Boston Clogs.)
1. Unicorn Fruit Body Butter
This intensely moisturizing body butter. With its captivating multicolored rainbow swirls and irresistibly sweet candy scent, it's no surprise that this cream has become a beloved favorite among beauty enthusiasts. The combination of its visually stunning appearance and luxurious formula makes it a must-have for anyone looking to indulge in a bit of skincare magic.
2. Dream Coat Supernatural Spray
Celebrity hairstylist Kendall Dorsey recently revealed that he used this game-changing, budget-friendly haircare product on Rihanna's tresses. If it’s good enough for Bad Gal Riri, it’s definitely worth trying! This smoothing treatment transforms all hair types, leaving them silky, shiny, and frizz-free for up to four shampoos. It also boasts impressive humidity-repelling properties, making it a must-have for anyone looking to achieve flawless, long-lasting results.
3. STACK Mascara
If you're a mascara enthusiast who craves dramatic, defined lashes, you need to check out this TikTok sensation. Stack Mascara lets you build up to 40 layers (yes, you read that right!) without clumping or flaking. TikTokers rave about how this luxe formula not only delivers intense volume but also maintains a gorgeous curl throughout the day. For those who love a bold lash look, this product is a game changer.
4. Soft Pinch Liquid Blush
This liquid blush as one of the top beauty gifts available, and TikTokers are enthusiastically backing its game-changing effects. Just apply three small dots on your cheeks and blend upward with your fingers for a radiant, lifted flush that lasts from your workday to happy hour. Its effortless application and long-lasting glow make it a must-have for elevating your makeup routine.
5. Glow Recipe Watermelon Glow Niacinamide Dew Drops
TikToker Glamzilla recently went viral for raving about Glow Recipe’s watermelon-infused skincare line, but it’s this serum-highlighter hybrid that truly stands out. Infused with niacinamide, hyaluronic acid, and watermelon, it delivers a stunning "glow from within" finish. Whether you incorporate it into your daily skincare routine or use it as a radiant makeup primer like Glamzilla, this versatile product promises a dewy, luminous look that’s sure to enhance your beauty regimen.
6. Original Petroleum Jelly
Slugging is the hottest skincare trend taking TikTok by storm, and it’s all about achieving ultra-dewy, plump skin. The technique involves dampening your face before each step of your skincare routine and finishing with a generous layer of petroleum jelly. Enter Vaseline, the undisputed king of petroleum jelly, now making waves as a nighttime skincare staple. Just be sure to use it sparingly to avoid excess. Wake up to the softest, most hydrated skin ever with this simple yet effective hack!
7. XL The Original Freckle
Curious about how TikTok's e-girls achieve those effortlessly perfect freckles? The secret is this small but mighty beauty product that lets you create faux freckles with a natural finish. Simply dot it on your skin, blend, and gently dab for a flawless, sun-kissed look. It's the perfect way to add a touch of playfulness and authenticity to your makeup routine.
8. Bio-Oil Multiuse Skincare Oil
This isn’t just any skincare oil—it’s the TikTok sensation that’s taken the beauty world by storm. Renowned for its remarkable ability to diminish scars, stretch marks, discoloration, fine lines, and dry skin, this wonder product has quickly become a must-have. If you’re looking to transform your skincare routine, this viral oil is a game changer you won’t want to miss. Grab it ASAP and experience the magic for yourself!
9. Poreless Putty Primer
TikTok is abuzz with excitement over this putty primer, hailed as a perfect dupe for the beloved Tatcha Silk Canvas Primer—and we’re on board with the hype. This beauty find delivers an impeccably smooth base, prepping your skin flawlessly for foundation or concealer. Its no-budge formula ensures your makeup stays put from morning to night, making it a must-have addition to your makeup routine.
10. Even Tone Cleansing Bar
This trending TikTok cleansing bar is a game-changer for your skincare routine. Praised for its potent yet gentle formula, it’s suitable for all skin types and simplifies your regimen. With its multifunctional abilities, this bar serves as a daily cleanser, mask, and exfoliator all in one. Streamline your skincare with this all-in-one wonder that’s making waves across the TikTok-verse.
11. Juice Infused Lip Oil
This tantalizing lip oil has captured TikTok's attention with its impressive quality and budget-friendly less price tag. Offering a slick, shiny finish without any stickiness, it’s become a favorite among beauty enthusiasts. Infused with a blend of natural ingredients, each shade not only enhances your pout but also nourishes and smooths your lips. For a perfect, high-impact shine that’s gentle on your wallet, this lip oil is a must-try.
12. Self Tanning Drops
Looking to achieve a sun-kissed glow without the risk of sunburn? TikTok has the perfect solution: self-tanning drops that are a total game-changer. Available in light, medium, and dark shades, these drops allow you to customize your bronzed look. Simply mix them into your favorite moisturizer for an effortless, radiant tan. This TikTok-approved beauty hack ensures a flawless, golden hue while keeping your skin safe and healthy.
13. Makeup Infallible Fresh Wear Foundation
Searching for a lightweight foundation that offers full coverage and won’t break the bank? Look no further than this TikTok-approved L’Oréal foundation. Praised by beauty enthusiasts across the platform and boasting thousands of rave reviews on Amazon, it’s a top pick for a reason. With 30 shades to choose from, it’s easy to find your perfect match. This foundation delivers flawless coverage while keeping your beauty budget intact.
14. CeraVe Hydrating Facial Cleanser
TikTokers worldwide are raving about CeraVe’s skin-clarifying cleanser, and it’s easy to see why. This beloved product combines an impressive formula with a budget-friendly. It effectively removes dirt and debris while preserving your skin’s natural oils, making it a standout choice for a thorough yet gentle cleanse. If you’re looking for a high-impact skincare staple that won’t break the bank, this TikTok favorite is a must-have.
15. Perfecting 2% BHA Liquid Salicylic Acid Exfoliant
If your skin feels rough and bumpy, this TikTok beauty product is your go-to solution. This gentle exfoliating treatment absorbs quickly, working to eliminate pore-clogging impurities and smooth out your complexion. It’s perfect for achieving a clearer, more refined skin texture and revitalizing your glow.
